Objectives:
- Increase volume of cardiac services at Sidney Cardiology, Wilson Health, and Kettering Health Network
- Increase community awareness of Sidney Cardiology services and physicians
- Increase heart screening volumes
Deliverables:
- Manage development of campaign including copy, design, and all tactics
- Manage budget, buys, and placements of all promotional channels
Strategies:
- Promote partnership between Wilson Health, Sidney Cardiology, and Kettering Health Network by optimizing co-branding opportunities: highlight strength of quick and quality care close to home with access to more advanced care when needed
- Use patient stories to create a connection with community
- Leverage events to connect the community with Sidney Cardiology and KHN services and providers
- Lift up growth of Sidney Cardiology physician team
- Target Piqua to Lima and fringe areas
- Utilize a multimedia media approach to educate consumers on cardiac brand
- Physician relations and education for referring providers
- Leverage heart screenings as the front door to cardiac
- Connect patients directly to cardiologists through educational seminars on specific symptoms and conditions